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Hi👋 I’m Chaeyeon Seo -
Product Designer based in New York committed to creating intuitive, user-centered, and visually compelling experiences. 

︎ About Me
︎ Resume
︎ Email
︎ Linkedin


rachiii


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Hi, I’m Rachel Seo - 
UI/UX designer based in New York committed to creating intuitive and visually compelling experiences that resonate with the users.

About Me
Resume

Let’s connect!
︎ cs6240@nyu.edu
︎ Linkedin

Boarding Pass Redesign


Redesigning with a focus on improving information hierarchy and typography.

Overview
A redesigned Delta Airlines boarding pass aimed at enhancing user experience by improving information hierarchy, readability, and overall visual clarity through thoughtful typography and layout adjustments.


Tools
Adobe Illustrator

Timeline
June 2023



Identifying Problems


  • The lack of a grid structure makes the layout appear disorganized and chaotic.
  • The limited use of color results in a ticket that lacks visual appeal.
  • Redundant information causes certain details to be repeated unnecessarily and appear more than once.
  • Poor hierarchy makes it challenging to identify the most important information at a glance.
  • Low typography quality, with unsuitable font and size, makes the text difficult to read.




    • Final Outcome

    I implemented a grid system to organize the text and introduced three colors—red and navy blue from the Delta logo, along with grey for subtext—to establish a clear sense of hierarchy.